App Development A Step-By-Step Guide for Small Businesses

two women near tables app development small business

Technological advancements have changed the way companies do business. Now, having a mobile app is considered a necessity. With the uncertainty of Covid-19 hanging above the heads of business owners, now, more than ever, is the time to leverage technology for small businesses. App development small business may be exactly what you need.

If you are running a small business, you may still feel hesitant in giving mobile apps a try. However, with its multiple powerful features, you can conveniently see the details of your business in numbers and analytics in just a single click. Moreover, it lets you serve your customers more efficiently. Whether you manage a courier delivery, restaurant, or fashion store, using a mobile app can impact your business’s success.

If you decide to create a mobile app, it is best to consider working with a reliable company specializing in custom mobile app development. As a small business, a mobile app can add to your mission. Read this guide to help you get started in creating the mobile app that perfectly meets your business needs.

Devise monetization strategies

person sitting on chair holding iPad app development small business

From the very start of your app development stage, identify the primary purpose of your app. For a small business, this can include growing your bottom line or making a profit from your current services. You can also use an app to drive direct sales or fill up your lead pipeline with potential clients. Make sure to determine the correct monetization strategy for your business. You want to ensure that you have a plan to manage the costs of custom app development for your small business.

Address the needs of your clients

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Various industries are becoming saturated with mobile apps. One of the best ways to stand out from your competitors is to recognize and understand your users’ primary needs through market research. Your goal is to target a recurring pain that is felt by your customers. You can create an app that helps resolve their problems and addresses those needs explicitly. Upgrade your app regularly and, if possible, get feedback from your users to further provide them with exceptional customer experience.

Create an outstanding wireframe and a user-friendly app design

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Ensure your app’s design and functionality are top-notch by iterating through your customer’s problems and imbuing the solution into your design. It would be best if you made the wireframe, or the architectural blueprint of your app, first and test it with users. Only after you’ve checked the user experience with real people should you move onto the design phase. In the beginning, the design should be minimal, only focusing on helping your customer’s problem. As customers use your app, they’ll give you feedback and let you know how to improve.

Launch and promote your app

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After creating you’ve designed your app and validated the user experience with real users, you can now launch your app to the world. Prioritize using marketing strategies that have no or minimal cost while reaching your target audience effectively. During the launch phase, you want to figure out what works for your business. You can use outlets such as social media marketing and email marketing. Each company is different, and the problem that you’re solving will guide you towards choosing the correct marketing outlet. 


Custom app development for your small business is an effective way to make you stand out from the industry and grow your business. Focus on building a high-quality app that provides your users with amazing experiences while addressing their core problem. With thorough research, planning, and strategizing, you can make your mobile app successful.

When creating your mobile app, it is best to work with a mobile app development company that is dependable and backed by years of experience. Before hiring, ensure that they are more than capable of helping you meet and achieve your business goals.

At Vermillion Sky, our app developers in NYC can help you develop a mobile app specifically made for your business. Contact us to learn more about how we can help your business.

Ken Vermeille
Ken Vermeille
The founder and CEO of Vermillion Sky. Ken Vermeille has 15 years of experience in product design and development. Creating his first website at 12 years old, he continues to build his talents by leveraging his ability to learn and implement any technology. In the past he's worked on mobile and web apps, video games, augmented reality, virtual reality, artificial intelligence, business model generation, and anything to keep Vermillion Sky at the cutting edge of product design and development.

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