3 Reasons Why Startups Should Develop Apps for Their Business

Android is the most popular mobile operating system in the world. There were about 3.2 billion active Android devices in 2019, with more than 76 billion app downloads in the Google Play Store. With such a wide audience, it is understandable why researchers project that app downloads will reach 258 billion in 2020.

What’s more, by 2022, consumers are expected to spend $156.5 billion in main app stores like the Google Play Store and Apple’s App Store. This number does not include in-app purchases and subscription costs to premium accounts.

With a market this big, it is clear that a well-designed app can reap significant returns for a company. This is especially true for a startup, which might not have the same marketing reach and capabilities as more established businesses. Apart from potential revenues, there are other perks to custom mobile app development for startups.

1. An inexpensive way to build an online presence

Consider investing the budget for marketing and promotions into app development. App development startup costs will be the same as or even cheaper than a full-blown digital campaign. Furthermore, it will be more interactive than advertisements, letting your audience engage on a personal level with your brand.

Creating, testing, and publishing an app is not complicated if you are able to hire skilled developers. They would not need to pay to publish your app on Android, either, as the app store does not require registration fees and is open source. This allows developers to update and add new features to the app to keep users engaged.

2. Climbing the app store rankings is manageable

You can launch your app in select channels or app stores, and it’ll be sure to reach many active users. Neither Android nor iOS has revealed their algorithm for calculating which apps land on the front page or the recommendations section.

Some common factors for the ranking include the volume and quality of ratings from users, download and install counts, uninstalls, app usage statistics, and more. Any app development agency can give a comprehensive plan that targets these things and helps your startup launch an app successfully.

3. You build a through-line to customers

An app helps you connect with your target audience. If your customers download your brand’s app, you can better communicate with them. Notifications of events, offers, discounts, and other advertisements can be sent directly to their mobile phones. They do not need to go on your page or your website; if they download your app, the notifications will automatically come.

Shopping through a company’s app is now more prevalent than browsing an online shop or a social media page. On an app, customers do not need to fill a form every time they shop. Furthermore, the app takes note of the consumer’s viewing and purchase history. This serves as a record of the customer’s preferences, which can be used in formulating promotions.


Developing an app for your startup will help bring your company to a wider audience. If you have a well-developed app, it will surely engage your customers in a better way than any advertisement could. For this, it is important to find a mobile app development company that can help you translate your ideas into reality.

At Vermillion Sky, we offer custom mobile app development for startups. Our app developers in New York help you turn your idea into a sustainable venture that showcases your brand. Contact us today to schedule a free strategy call.

Ken Vermeille
Ken Vermeille
The founder and CEO of Vermillion Sky. Ken Vermeille has 15 years of experience in product design and development. Creating his first website at 12 years old, he continues to build his talents by leveraging his ability to learn and implement any technology. In the past he's worked on mobile and web apps, video games, augmented reality, virtual reality, artificial intelligence, business model generation, and anything to keep Vermillion Sky at the cutting edge of product design and development.

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